[View the story "Author of OPTIMIZE Presents at BWENY" on Storify ]Author of OPTIMIZE Presents at BWENY NEW YORK 6/7/12 Lee Odden, author of Optimize and CEO @TopRank will present his expertise on online marketing including insights on strategic social media, search, content and public relations. Andrea Cook will be covering the event at BlogWorld and sharing Odden's top takeaways here. Storified by AndreaCook · Mon, Jun 04 2012 13:11:19
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Meet Lee Odden. I first learned about Lee from his twitter activities via
@LeeOdden and comments regarding live blogging. Since then, I have come to respect and appreciate Lee's approach to online optimization. In a world where so-called experts set up camp in the Search Engine regime opposed to the Search Ranking players, Lee sees the full picture and communicates the online world clearly.
TopRank In New York - Track Keynote: Optimize & Socialize #BWENY | TopRank Internet Marketing NewsA holistic approach to online marketing involves a combination of SEO, social media, and content. When combined, these three concepts cre...
The Writer. From blogging at his own consultancy,
TopRank to writing his latest book,
OPTIMIZE , Lee can communicate the complexities of today's online marketplace in a clear manner.
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The Presenter. TopRank CEO Lee Odden will be presenting a track keynote at the BlogWorld & New Media Expo on June 7th from 9:00 a.m. – 10:00 a.m. In his presentation, he will share how to design information that maximizes the chances people will share, buy, or recommend your content.
The Giver. As search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content, it becomes increasingly more challenging to stay ahead of the learning curve and implement best practices. Lee will share his expertise and offer takeaways from his session.
Catch the Takeaways. Key points Lee promises to offer from his BWENY session on Thursday:
1. Learn the framework for an optimize and socialize approach to content marketing
2. Understand the framework for optimizing across the customer lifecycle
3. Know the difference between KPIs and business outcomes for web and social measurement
If you have no idea what a KPI is or how to begin to optimize your approach to optimize, then you won't want to miss the talking points I will collect to storify for you.
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This Just In... Content provided by Andrea Cook , founder of Event Correspondent.com. Since 1999, her Chicago-born consultancy, The Midas Center has provided award-winning marketing and media solutions to law firms, education facilities, non-profits, artists and hyper-local communities. She is a digital pioneer, media coach, editor, art director, cowork owner and consultant for hire. Services vary, Event Correspondent services preferred. See what leaders are saying about this emerging practice here >> Want to get more from events? Contact Andrea, click here >>
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