[View the story "Personal Brands Grow Up, by Peter Shankman and Jelena Woehr" on Storify ]Personal Brands Grow Up, by Peter Shankman and Jelena Woehr NEW YORK JUNE 2012 - BlogWorld Expo keynote speakers Peter Shankman and Jelena Woehr get real and talk about brands growing up in today's digital world of media. Storified by AndreaCook · Mon, Jun 11 2012 21:37:20
With about 175 people in the room, the BlogWorld attendees run the gamut in age, experience and areas of expertise. Yet, one commonality shared within the room, an understanding of today's market of unpredictability.
Some alarming statistics were shared about the current conditions of today's marketplace:
- 85% of college graduates have moved back in with their parents after college, toting about $25,000 worth of debt.
- One half of college graduates are unemployed
Despite the unsettling and bleek outlook on today's economy,
Peter Shankman and
Jelena Woehr shared some inspiring advice for the digital media professionals.
Trust. Produce. undefinedAmazonaws
Trust Shown in Character. When finding yourself in a mistake, Shankman recommends taking the Elliot Spitzer path over the Anthony Weiner route.
Both caught in a circus scandal. Spitzer admitted what he had done was wrong, he apologized and is waiting for time to pass for full redemption. Weiner, on the other hand, denied his error of judgement and will forever be remembered as the " Weiner gone wrong."
Peter sums it up, "If you screw up, own it." Not only is individual character critical in building trust and growing your brand, also the professional quality of your writing.
#BWENY @petershankman Trust lost is VERY Hard to rebuild; gain and keep you levels of TrustJosepf J Haslam
Trust Shown in Writing. Want to know how to be good at writing? Some tips that Peter and Jelena shared at the BWENY session:
- Become a great headline writer. The average attention span is 2.7 to 3 seconds.
- Be brilliant at the basics.
- Outrun the bear. Staying power is powerful.
- Be a marketer, not a hipster-ninja-social rock star. Revenue trumps cool.
- Take a writing class, enroll at a community college.
- Read a book. Yes, a book. It's like a Kindle Fire but without batteries.
- Find your style guide and use it.
- Travel. Life is more than what you may expect.
Peter Shankman at #BWENY @BarokasPR http://pic.twitter.com/XT6c0YMdAshley Ennis
To Coin It. No other business card comes close to the creative flair of Peter Shankman's business card. Of all of the speakers at Blogworld Expo, when I grow up, I want a job like Peter's. Thanks for the laughs, the encouragement and advice in spite of the doom and gloom of today's job outlook Peter and Jelena! You inspire.
#bweny mission accomplished! Thanks for the coin @petershankman .Next time you're in Seattle, coffee on me! http://pic.twitter.com/gzVrs6wOAnne Temme
I just did 10 pushups with @petershankman at @Blogworld. Yes, we got it on video for the Virtual Ticket. #bwenyJohnny B. Truant
Thank you so much, #bweny! I had a blast talking to you. And thanks @petershankman best senpai ever.jelenawoehr
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Content provided by Andrea Cook, founder of Event Correspondent.com. Since 1999, her Chicago-born consultancy, The Midas Center has provided award-winning marketing and media solutions to law firms, education facilities, non-profits, artists and hyper-local communities. She is a digital pioneer, media coach, editor, art director, cowork owner and consultant for hire. Services vary, Event Correspondent services preferred. See what leaders are saying about this emerging practice here >> Want to get more from events? Contact Andrea, click here >> 
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