In order for brands to be optimized online through search and social, brands require content that is like honey, sticky enough to make an impression for engagement and brand awareness purposes and sweet enough to share for added reach.
What better way to access fresh sweet trending content than to capture the goods right off the industry leading show floor. An event reporter is a mashup of a PR and branding expert who gathers the takeaways and photos and blasting live updates in a way that is engaging. Event takeaways and photos can be repurposed into a variety of campaign media items like eBooks, white papers, blog posts, Pinterest boards, infographics and more.
In my search for ways to increase the value of event investment, I am pleased to announce an event I will be attending in Chicago on July 25th. Part of an educational program by Plan Your Meetings, the event will cover how to create a hybrid event. Organizer Kristi Casey Sanders says that "one of the easiest ways to engage new audiences and expand the reach of your face to face events is to create a hybrid event."
What better way to access fresh sweet trending content than to capture the goods right off the industry leading show floor. An event reporter is a mashup of a PR and branding expert who gathers the takeaways and photos and blasting live updates in a way that is engaging. Event takeaways and photos can be repurposed into a variety of campaign media items like eBooks, white papers, blog posts, Pinterest boards, infographics and more.
In my search for ways to increase the value of event investment, I am pleased to announce an event I will be attending in Chicago on July 25th. Part of an educational program by Plan Your Meetings, the event will cover how to create a hybrid event. Organizer Kristi Casey Sanders says that "one of the easiest ways to engage new audiences and expand the reach of your face to face events is to create a hybrid event."
| | I'll be reporting live from the event and will share answers to what a hybrid event is, as well as tips and best practices used by others using hybrid events for added revenue and other benefits. Please plan to follow along for live updates via Twitter on Wednesday, July 25th, starting at 3:00 through 6:00 p.m. EST. Hashtag will be #yaypym. And, if you'd like to join me in Chicago for the event, register here > |
This Just In... Content provided by Andrea Cook. Since 1999, her Chicago-born consultancy, The Midas Center has provided award-winning marketing and media solutions to law firms, education facilities, non-profits, artists and hyper-local communities. She is a digital pioneer, media coach, editor, art director, cowork owner and consultant for hire. Services vary, Event Correspondent services preferred.
Want to hire an event correspondent to amplify your event and optimize your brand? Contact Andrea Cook today email >
Want to hire an event correspondent to amplify your event and optimize your brand? Contact Andrea Cook today email >
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