These are words that once were spoken exclusively through traditional forms of media, typically by a news reporter covering an event as it was broadcasted live to the public at large. The audience tuned in by droves either hearing the message from their AM/FM radios or by gazing at large antiquated boxes stationed in living rooms also known as "television sets." “Reporting live from events” is not limited to the major broadcasting stations any longer. Businesses can now reap the benefits from this type of coverage without the reliance of a PR agency to convince and woo editors to cover specific subject matter expertise.
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